Last Updated: 26 July 2023
  1. ENNISMORE’S COMMITMENT TO PROTECTING PRIVACY

We consider you an important customer. Our first priority is to offer you exceptional stays and experiences throughout the world.
Your complete satisfaction and confidence in Ennismore is absolutely essential to us.
This Policy formalizes our commitments to you and describes how Ennismore uses your personal data.

  1. SCOPE OF APPLICATION

Good to know!
You probably don’t know this, but the Establishment you are booked to stay in, or are visiting, is probably not owned by Ennismore. Most Ennismore branded Establishments are operated under a franchise or management agreement between the Establishment’s owner and Ennismore.
This is why, when visiting one of these Establishments, your personal data will be dealt with by Ennismore and the Establishment, both acting as Data Controllers and for their own separate purposes.
Ennismore has communicated the principles set out in this Policy to all of the Ennismore branded Establishments and their respective owners as will be identified as part of the payment arrangements with the Establishment. We will do our upmost to ensure that all Establishments comply with the applicable data protection laws and this Policy in relation to the processing of your personal data.

3.         ENNISMORE’S TEN PRINCIPLES FOR PROTECTING YOUR PERSONAL DATA

In accordance with applicable regulations, in particular the United Kingdom and European General Data Protection Regulations, we have instituted the following ten principles throughout Ennismore:

  1. Lawfulness: We use personal data only if:
    o we obtain the consent of the person; OR
    o it is necessary to do so for the performance of a contract to which the person is a party; OR
    o it is necessary for compliance with a legal obligation; OR
    o it is necessary in order to protect the vital interests of the person; OR
    o we have a legitimate interest in using personal data and our usage does not adversely affect the persons’ rights.
  2. Fairness: We can explain why we need the personal data we collect.
  3. Purpose limitation and data minimisation: We only use personal data that we really need in relation to the purposes for which data was collected. If the result can be achieved with less personal data, then we make sure we use the minimum data required.
  4. Transparency: We inform people about the way we use their personal data.
  5. Rights: We facilitate the exercise of people’s rights: access to their personal data, rectification, right to restriction of processing, right to data portability and erasure of their personal data and the right to object to the use of their personal data.
  6. Storage limitation: We retain personal data for a limited period.
  7. Security:  We ensure the security of personal data, i.e. its availability, integrity and confidentiality.
  8. Third Party:  If a third party uses personal data, we make sure it has the capacity to protect that personal data.
  9. Transfers:  If personal data is transferred outside Europe, we ensure this transfer is covered by specific legal tools.
  10. Breach:  If personal data is compromised (lost, stolen, damaged, unavailable…), we notify such breaches to the respective country’s responsible authority in case of risk to the rights and freedoms of natural persons and to the person concerned, if the breach is likely to cause a high-risk in respect of the rights and freedoms of this person.

4.         WHAT PERSONAL DATA IS COLLECTED?

Depending on how we interact with you, we may collect information about you and/or the persons accompanying you, including the following:

5.         WHEN IS YOUR PERSONAL DATA COLLECTED?

In general, we collect personal data directly from you and provision is voluntary, unless we inform you that provision is  mandatory, e.g. because it is required to book your hotel room. In these instances, if you do not provide the information we may not able to comply with  your request, e.g. the booking request.

Personal data may be collected on a variety of occasions, including:

6.         WHAT PURPOSES IS YOUR DATA COLLECTED FOR AND HOW LONG DO WE RETAIN IT?

The table at Annexure A sets out why we process your data, the lawful basis for the processing and the associated retention period.

7.         ACCESS AND DISCLOSURE OF YOUR PERSONAL DATA

8.         PROTECTION OF YOUR PERSONAL DATA DURING INTERNATIONAL TRANSFERS

9.         DATA SECURITY

10.       COOKIES

11.       YOUR RIGHTS

12.       UPDATES

13.       QUESTIONS AND CONTACTS

For any questions concerning Ennismore’s personal data protection policy, please write to data@ennismore.com.

14.       NOTICES RELATED TO LOCAL LAWS AND REGULATIONS

14.1     U.S. STATE PRIVACY RIGHTS

14.2.     PRIVATE NOTICE FOR CALIFORNIA RESIDENTS

Your California Privacy Rights

As a California resident, you have the following rights with respect to your Personal Information:

How to Submit a Request to Know, Delete, and/or Correct

Authorised Agents

The CCPA allows California residents to designate an authorised agent to exercise their rights. If you submit a request via an authorised agent acting on your behalf, we will require this authorised agent to provide proof that you gave the agent permission to submit the request. Authorised agents may submit requests using the same methods provided above.

“Do Not Sell or Share My Personal Information”: Right to Opt-Out of the Sale or Share of Personal Information

Cookies

Financial Incentives

Opt-Out Preference Signals

Shine the Light Law

14.3      PRIVACY NOTICE FOR RESIDENTS OF CHINA

14.3.1   Introduction

14.3.2   Collection, Use and Retention of Personal Information

14.3.3   Justification of Processing for China

Purpose/ActivityLawful basis for processing
Use a trusted third party to cross-check, analyze and combine your collected data at the time of booking or at the time of your stay, in order to determine your interests and develop your customer profile and to allow us to send you personalized offers.Consent
Securing and enhancing your use of Ennismore  websites, applications and services by:
·       Improving navigation;
·       Maintenance and support; and
·       Implementing security and fraud prevention.
The conclusion or performance of a contract to which you are a contracting party.
Internal management of lists of customers having behaved inappropriately during their stay at the Establishment (aggressive and anti-social behaviour, non-compliance with safety regulations, theft, damage and vandalism or payment incidents).The conclusion or performance of a contract to which you are a contracting party.
·       Securing payments by determining the associated level of fraud risk. As part of this analysis, Ennismore and Establishments may use the Ennismore  risk prevention service provider to refine their analysis.
·       Depending on the results of the investigations carried out, Ennismore  may take security measures, in particular Ennismore  may request the use of a different booking channel or for the use of an alternative payment method. These measures will have the effect of suspending the execution of the booking or, if the result of the analysis does not guarantee the safety of the order, of cancelling it.
·       Fraudulent use of a means of payment leading to payment default may result in the entry of data in the Ennismore  incident file, which may lead Ennismore  to block future payments or carry out additional checks.
The conclusion or performance of a contract to which you are a contracting party.
Securing properties and persons and preventing non-payments.
For these reasons, some Establishments have a feature that allow them to include in the category of “ineffective” customers, any customer whose behaviour has been inappropriate in the following ways: aggression and rudeness, non-compliance with the Establishment contract, failure to observe safety rules, theft, damage and vandalism, or payment issues. The status of “ineffective” may cause the Establishment where this listing originated to refuse a customer’s reservation when he/she returns to the same Establishment.
The conclusion or performance of a contract to which you are a contracting party.
Using services to search for persons staying in Ennismore  Establishments in the event of serious events affecting the Establishment in question (natural disasters, terrorist attacks, etc.).Responding to a public health emergency, or for protecting the life, health or property safety of a natural person in the case of an emergency.

 14.3.4 Conditions of Third-Party Access to Your Personal Information

Name of the SDKSDK Service ProviderPurposes of Processing Personal InformationPersonal Information Collected via SDKSDK Service Provider’s Privacy Policy
Google AnalyticsGoogleCollect website traffic data to analyze and report on user interactions and behavior.User activity data (page views, clicks, referrals), device information, IP address.Google Privacy Policy
Google Tag ManagerGoogleManage and deploy various third-party tracking and analytics scripts on your website.Depends on the integrated tags; it acts as a container for other scripts.Google Privacy Policy
OneTrustOneTrustProvide tools for managing user consent, preferences, and compliance with data privacy regulations.User consent preferences, cookie-related data, IP address.OneTrust Privacy Policy
Yoast SEOYoastWordPress plugin for search engine optimization (SEO) to improve website ranking and visibility.No personal information collected directly; provides tools for SEO optimization.Yoast Privacy Policy
reCAPTCHAGoogleBot detection and verification service to prevent automated submissions.User interactions (clicks, challenges), device information, potentially IP address.Google Privacy Policy
jQueryThe jQuery FoundationSimplify HTML document traversal and manipulation, as well as event handling and animation.No personal information collected directly; processes elements and events on the website.N/A
LitepickerLitepickerDate picker libraryNo personal information collected directly; provides design and layout components.N/A
Meta PixelMetaTracking user interactions with your website and measuring the effectiveness of Meta ads.User activity data (page views, clicks, conversions), device information, IP address.Meta Data Policy
JetpackJetpackCollect website traffic data to analyze and report on user interactions and behavior.Data Used: IP address, WordPress.com user ID (if logged in), WordPress.com username (if logged in), user agent, visiting URL, referring URL, timestamp of event, browser language, country code. Important: The site owner does not have access to any of this information via this feature. For example, a site owner can see that a specific post has 285 views, but he/she cannot see which specific users/accounts viewed that post. Stats logs — containing visitor IP addresses and WordPress.com usernames (if available) — are retained by Automattic for 28 days and are used for the sole purpose of powering this feature.Jetpack Privacy Policy (for providers)

14.3.5   Protection of Your Personal Data During International Transfers

14.3.6   Data Security

We take appropriate technical and organizational measures, in accordance with applicable legal provisions, to protect your personal information against unlawful or accidental destruction, alteration, loss, misuse, access, modification or disclosure. For more information, please read clause 9 of this Policy.

14.3.7   Your Rights

14.3.9   Questions and Contacts

ANNEXURE A
WHAT PURPOSES IS YOUR DATA COLLECTED FOR AND HOW LONG DO WE RETAIN IT?

The table set out in why we process your data, the lawful basis for the processing and the associated retention period.

Purpose/ActivityLawful basis for processing including basis of legitimate interestRetention period
Meeting our obligations to our customers.
Managing the reservation of rooms and accommodation requests, in particular the creation and storage of legal documents in compliance with accounting standards.
·       Performance of a contract with you.
Necessary to comply with a legal obligation.
·       Necessary for our legitimate interest in running our business and providing you with requested products and services.
10 years from the booking in accordance with legal obligations.
Managing your stay at the Establishment:
·       Managing access to rooms.
·       Monitoring your use of services (telephone, bar, pay TV etc.).
·       Performance of a contract with you.
·       Necessary for our legitimate interest in running our business and providing you with requested products and services.
For the duration of your stay.
Managing our relationship with customers before, during and after your stay:
·       Managing any Loyalty Programs.
·       Inputting details into the customer database.
·       Segmentation analysis based on reservation history and customer travel preferences with a view to sending targeted communications, subject to the requirements of applicable law.
·       Predicting and anticipating future customer behaviours.
·       Developing statistics, commercial scores and carrying out reporting of the same.
·       Providing context data for our marketing tools. This happens when a customer visits an Ennismore  website or makes a reservation.
·       Understanding and managing the preferences of new or repeat customers.
·       Sending customers newsletters, promotions, tourist, hotel or service offers, offers from Ennismore or its commercial partners, or contacting you by telephone subject to the requirements of applicable law.
·       Performance of our contract with you and for the management of your membership in any Loyalty Program.
·       Necessary for our legitimate interests in promoting our services, performing direct marketing activities (taking into account your commercial relationship with one of Ennismore’s entities) and improving our services.
·       3 years from the last date on which you have interacted with us in any way, if you are not a member of any Loyalty Program.
·       6 years from the last date on which you have interacted with us in any way, if you are a member of any Loyalty Program.
Improving our  service by:
·       Personalising your check-in, improving the quality of service and customer experience.
·       Processing your personal data through our customer marketing program in order to carry out marketing operations, promote brands and gain a better understanding of your requirements and wishes.
·       Adapting our products and services to better meet your requirements
·       Customising the commercial offers and promotional messages we send you.
·       Informing you of special offers and any new services created by Ennismore  or one of its subsidiaries or commercial partners.
Performance of contract with you in relation to the management of your membership in any Loyalty Program.
Necessary for our legitimate interests in promoting our services, performing direct marketing activities (taking into account your commercial relationship with Ennismore ) and improving our services.
·       3 years from the last date on which you have interacted with us in any way, if you are not a member of any Loyalty Program.
·       6 years from the last date on which you have interacted with us in any way, if you are a member of any Loyalty Program.
Use a trusted third party to cross-check, analyse and combine your collected data at the time of booking or at the time of your stay, in order to determine your interests and develop your customer profile and to allow us to send you personalized offers.Necessary for our legitimate interests in promoting our services, performing direct marketing activities (taking into account your commercial relationship with one of Ennismore’s entities)) and improving our services.·       3 years from the last date on which you have interacted with us in any way, if you are not a member of any Loyalty Program.
·       6 years from the last date on which you have interacted with us in any way, if you are a member of any Loyalty Program.
Improving Ennismore  services, in particular:
·       Carrying out surveys and analyses of questionnaires and customer comments.
·       Managing claims/complaints.
·       Offering you the benefits of our Loyalty Program.
·       Performance of contract with you (for the management of your membership in any Loyalty Program).
·       Necessary for our legitimate interests in promoting our services, performing direct marketing activities (taking into account your commercial relationship with one of  Ennismore’s entities)) and improving our services.
·       3 years from the last date on which you have interacted with us in any way, if you are not a member of any Loyalty Program.
·       6 years from the last date on which you have interacted with us in any way, if you are a member of any Loyalty Program.
·       6 years from the date of closure of your file in case of a claim or a complaint.
Securing and enhancing your use of Ennismore  websites, applications and services by:
·       Improving navigation.
·       Maintenance and support.
·       Implementing security and fraud prevention.
Necessary for our legitimate interests in running our business, provision of administration and IT services and network security to prevent fraud13 months from the collection of the information.
Internal management of lists of customers having behaved inappropriately during their stay at the Establishment (aggressive and anti-social behaviour, non-compliance with safety regulations, theft, damage and vandalism or payment incidents).Necessary for our legitimate interests in running our business and to prevent fraud and the abuse of our property and staff.Up to 122 days from the recording of an event.
Securing payments by determining the associated level of fraud risk. As part of this analysis, Ennismore and Establishments may use the Ennismore  risk prevention service provider to refine their analysis.


Depending on the results of the investigations carried out, Ennismore  may take security measures, in particular Ennismore  may request the use of a different booking channel or for the use of an alternative payment method.
 
These measures will have the effect of suspending the execution of the booking or, if the result of the analysis does not guarantee the safety of the order, of cancelling it.
 
Fraudulent use of a means of payment leading to payment default may result in the entry of data in the Ennismore  incident file, which may lead Ennismore  to block future payments or carry out additional checks.
Necessary for our legitimate interests in running our business and to prevent fraud.·       90 days to our database to allow for analysis and controls and then 2 years in a separated database used for improving the system.
·       In case of recording in the incident file, 2 years from recording or until regularization of the situation if earlier.
Securing properties and persons and preventing non-payments.


For these reasons, some Establishments have a feature that allow them to include in the category of “ineffective” customers, any customer whose behaviour has been inappropriate in the following ways: aggression and rudeness, non-compliance with the Establishment contract, failure to observe safety rules, theft, damage and vandalism, or payment issues.
 
The status of “ineffective” may cause the Establishment where this listing originated to refuse a customer’s reservation when he/she returns to the same Establishment.
Necessary for our legitimate interests in running our business, securing properties and persons and preventing non-payments.122 days from registration.
Using services to search for persons staying in Ennismore  Establishments in the event of serious events affecting the Establishment in question (natural disasters, terrorist attacks, etc.).Protection of the vital interests of the guests.For the duration of the event.
Conforming to any applicable legislation (for example, storing of accounting documents), including:
·       Managing requests to unsubscribe from newsletters, promotions, tourist offers and satisfaction surveys.
·       Managing data subject’s requests regarding their personal data.
Necessary to comply with a legal obligation.As stipulated in the respective country’s legislation.